Researcher · Full Stack Digital Marketer

Imran Ahmed

Marketing graduate with a 3.83 CGPA (2nd in Merit), 5 published research papers, 4 international conference presentations, and proven expertise in digital marketing, campaign management, and quantitative research. Champion of the 5th Supply Chain Research Challenge.

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52
Certificates
2
Professional Courses
5
Research Articles
54
Skills

Work Experience

Oct 2025 – Dec 2025

Branding & Digital Marketing Intern (Full Time)

Must Essentials BD
  • • Planned and executed 10+ Meta marketing campaigns.
  • • Helped in making and executing different Digital Marketing and Branding strategies.
Sep 2025 – Oct 2025

Category Intern (Full Time)

ACI Logistics Ltd. (Shwapno)
  • • Learned retail logistics and retail marketing & branding strategies.
  • • Helped Category Managers on different tasks and projects.
Mar 2024 – Sep 2025

Digital Marketer & Graphics Designer (Freelance)

United Garden Builders Ltd. | Bangladesh Model Agency | Others
  • • Successfully ran 30+ campaigns including pixel setup, CAPI, remarketing, and sales campaigns.
  • • Designed 70+ branded creatives, marketing materials and advertisements for clients.
  • • Developed 5+ WordPress websites including ecommerce and landing pages.
Jul 2024 – Dec 2024

Research Assistant (Contractual)

Dept. of Marketing, JKKNIU

Project: Factors Affecting the Integrated Supply Chain in RMG Industry

  • • Helped in collecting, writing literature review, drafting, proofreading & organizing the paper & presentation.
  • • Conducted field research in 9+ RMG firms across Dhaka, Gazipur & Chittagong.
  • • Supervised and trained a 3-member team to learn and conduct research.

Education

BBA in Marketing

3.83 / 4.00

(Position: 2nd)

Jatiya Kabi Kazi Nazrul Islam University · Jan 2022 – Dec 2025

Relevant A+ Courses: Marketing Research, Marketing Management, Consumer Behavior, Brand Management, International Marketing, IMC, Quantitative Business Analysis, Supply Chain Management, Project Management

Merit Scholarship Holder
Best Presenter Award

HSC, Business Studies

4.58 / 5.00

Gazipur Cantonment College · Jan 2018 – Jan 2020

Best Student Award (Extracurricular)

Technical Skills

Advertising & Marketing

Meta AdsGoogle AdsLinkedIn AdsTikTok AdsMailchimpHubSpot

Data & Analytics

SPSSSmart PLSPower BITableauStataExcel VBAR (seminr)Nvivo

Design, Web & Survey

IllustratorPhotoshopCanvaCapcutWordPressGoogle FormsZoteroMendeley

AI Mastery

Gemini ProNotebook LMVeo3ChatGPTClaudeLeonardo AIGamma AIPaperpalJasperPerplexityJulius AI

Research Methods

PLS-SEMANN (Artificial Neural Network)Mediation AnalysisModeration AnalysisRegression AnalysisQuantitative ResearchField SurveyLiterature Review

Area of Expertise

Digital Marketing

Meta marketing, Social media marketing, SEO, Email Marketing, Marketing Automation, PPC Advertising, WordPress Development.

Graphics Design

Logo, Poster & banner, Social media ad, slides, T-shirts, ID cards & lanyard designs.

Academic Research

Marketing research, Consumer behavior, Supply chain research, Repurchase intentions, PLS-SEM, ANN, Mediation & moderation analysis.

Content Development

Copywriting, Script writing for ads, Research-based content, Visual storytelling, Conference presentation slides.

Soft Skills

Presentation Skills Fast Learner Time Management Problem-Solving Attention to Detail Teamwork Research Curiosity Analytical Thinking Learning Mindset Presentation Skills Fast Learner Time Management Problem-Solving Attention to Detail Teamwork Research Curiosity Analytical Thinking Learning Mindset

Certifications & Training

ACSCP™ — Chartered Supply Chain Professional

BIHRM Supply Chain · Aug 2025 · 6 Months (In-person + Online)

Logistics, procurement, import & export, negotiations.

Verify ID: ACSCP1003206724

Digital Marketing Specialist

EDGE Project (Government) · Sep 2025 · 3 Months (In-person)

SEO, Meta Marketing, Google Ads, WordPress Development.

Verify ID: EDGE-DSTS-107-5688-00010

Online Courses & Workshops

•Data Preparation, Analysis & Visualization in Excel — DataCamp, Oct 2024
•PLS-SEM in SmartPLS — Research Hub, Jun 2024
•Statistical Data Analysis using SPSS — NBICT Lab, Mar 2023
•Tableau Fundamentals — Tableau, Jan 2024
•Research Methodology & Paper Publication (SPSS & AMOS) — MAWbiz, Jul 2024
•Digital Marketing Essentials — Keeron Digital, Feb 2024
•Mentorship Program — Akij iBOS, Jan 2025
•Research Strategy (8 Modules) — GP Academy, Oct 2023
•Fundamentals of Digital Marketing — Google, Jun 2020
Total Certificates
52+

Research Publications & Conferences

ORCID ResearchGate

Published Research Papers (5)

1

Ahmed, I. (2026). Determinants of consumer satisfaction and repurchase intention in Facebook-based C2C marketplaces. International Journal of Academe and Industry Research, 7(1), 86–104. ↗ DOI

2

Pal, C. K., Ahmed, I., & Rabbi, A. F. M. F. (2026). Factors Affecting the Foreign Currency Reserves in Bangladesh: An Empirical Study. Khulna University Business Review. ↗ DOI

3

Saha, K. B., Rabbi, A. F. M. F., Ahmed, I., & Hasan, M. (2025). Evaluation of Business Models of the East India Company and Unilever Bangladesh Limited: A Comparative Study. The Cost and Management, 53(4), 27–41.

4

Rabbi, A. F. M. F., Samira, M. J. A., & Ahmed, I. (2025). Impact of Modern Supply Chain Factors on Customer Satisfaction and Building Brand Loyalty. Supply Chain Insider. ↗ DOI

5

Ahmed, I., Rabbi, A. F. M. F., & Samira, M. J. A. (2024). The Role of Logistics in Driving Customer Satisfaction: An Empirical Investigation in Bangladesh. Supply Chain Insider. ↗ DOI

Conference Papers & Presentations (4)

1

Pal, C. K., Ahmed, I., Rabbi, A. M. F. (2025). Impact of Authenticity, Visibility, and Self-presentation on Building Personal Brand and Driving Consumer Satisfaction: An Empirical Study. CU International Conference on Business Administration (CUBCA)

2

Pal, C. K., Ahmed, I., Rabbi, A. M. F. (2025). Factors Affecting the Foreign Currency Reserves in Bangladesh: An Empirical Study. 10th International Insearch Conference on Governance in Society, Business and Environment, BARD

3

Pal, C. K., Rabbi, A. M. F., Ahmed, I. (2024). The Influence of Packaging on Consumer Buying Behavior: Roles and Impacts. CU International Marketing Conference (CUMC), University of Chittagong

4

Pal, C. K., Rabbi, A. M. F., Ahmed, I. (2024). Post Covid-19 Academic Pressure on Student Life: An Empirical Study from Undergraduate and Postgraduate Students in Bangladesh. 3rd International Conference on Humanities & Social Science, JKKNIU

Business & Research Competitions

01

Champion | Supply Chain Research Challenge 5.0

BIHRM · Oct 2025

Won prize money and received a 95% scholarship. Champion with team.

02

Semi-Finalist | Over the Wall Season 3

Marico Bangladesh Ltd · Jan 2025

Top 20 from 1800+ teams. Presented solution to CXOs at the Marico Head Office.

03

Finalist | Cyber Defence Innovation Challenge

The Daily Star & UNDP · Nov 2024

Innovative solutions stood out among 70+ submissions.

04

3rd Runner-up | Supply Chain Research Challenge 4.0

BIHRM Supply Chain · Oct 2024

Recognized for national-level strategies for modern supply chain challenges.

05

Finalist | Marketing Master 2023

Varendra University · Sep 2023

Top 5 finalist; presented idea at Varendra University, Rajshahi.

06

Semifinalist | Brand Master 3.0

UIU Marketing Forum · Aug 2023

Ranked top 35 from 200+ teams. Learned advanced advertising strategies.

07

2nd Runner-up | ICT Olympiad

DUET Techfest '23 · Jul 2023

08

Bootcamp Top 100 | Battle of Minds

BATB · Jul 2023

09

Semifinalist | Marketing Olympiad '23

Bangladesh Brand Forum · May 2023

10

1st Runner-up | Hult Prize '22

JKKNIU · Jan 2023

11

Best Student Award '19

Gazipur Cantonment College · Apr 2020

12

Champion | Inter-College Quiz '19

ULAB · Nov 2019

Leadership & Activities

Hult Prize at JKKNIU · Oct 2023 – Feb 2024

Head of Marketing & Communications

  • • Achieved Top Performer Award.
  • • Attracted 4× more participants than the previous year via targeted strategies.
  • • Developed the event website, managed sponsors, and handled 40+ logistical tasks.
JKKNIU Marketing Club · Jun 2023 – May 2024

Founding Director — IT & Creatives

  • • Designed the iconic club logo; developed unique branding identity.
  • • Managed guest relations, sponsorship, and social media promotion.
  • • Organized skill development workshops, competitions, and entrepreneurship fairs.

Volunteering

Jun 2024 – Oct 2025

Student Organizer & Volunteer

Department of Marketing, JKKNIU
  • • Organized and supported 6+ skill development workshops, research fairs, and entrepreneurship fairs.
  • • Volunteered at research fairs; served as team manager for intra-university Carrom & Table Tennis competitions.
Oct 2023 – Feb 2024

Head of Marketing & Communications Team

Hult Prize at JKKNIU
  • • Achieved Top Performer Award; led a team of creatives.
  • • Attracted 4× more participants through targeted social media and outreach strategies.
  • • Developed the event website and managed 40+ logistical tasks for marketing and branding.
Jun 2023 – May 2024

Founding Director — IT & Creatives

JKKNIU Marketing Club
  • • Helped organize intra-university competitions, managed logistics and technical sites.
  • • Managed guest relations and sponsorship for events, ensured proper branding and social media promotion.
  • • Designed the iconic club logo and developed unique branding ideas to attract participants and members.

Networks & Memberships

Member · Marketers Institute Bangladesh (MIB) ORCID Researcher Profile ResearchGate Profile LinkedIn Profile